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The 2009 London Fashion Week has just finished – how
did it compare with past years?
I have been attending the London Fashion Week for 16 years, so how did
the just-finished 2009 show compare? It’s a tough comparison, as many
of those past shows were strong, exciting, and attracted a Who’s Who
of international clientèle to see the wares of British talent.
In recent years some designers have fled to other fashion capitals,
such luminaries as Jonathan Saunders, Matthew Williamson and Alexander
McQueen. This perhaps not surprising in view of the economic downturn,
and it is perhaps these dull, grey and negative economic times that
have influenced this season’s equally dull colour pallette.
Predictably for Autumn-Winter collections, the season again is awash
with muted shades, and the obligatory black.
This mode of thought can also be seen in make-up trends; the general
colour application was either putty-ish or rough-looking, with models
looking like they’d just come off a weekend bender with deathly dark
eyes and transparent skin complexion. Some designers showing off this
gothy look are Meadham Kirchhoff, Rick Owens and Ann Demeulemeester.
The hairstyles were no better, mainly resembling a straw-like heap,
pushed one side or another in a desperate bid to achieve a 'style'.
All in all, apart from a handful of designers who used one colour
block in a bold eye shadow application, I had the feeling that I could
have been in a morgue.
I spent most of my time in the so-called “Exhibition” at the London
Fashion Week tent. As an exhibition, I was expecting a certain level
of imagination or artistic skill. But sadly the multiple rails of
clothes and accesssories were displayed with little inspired thinking,
and they neither enthused or encouraged positive thinking. Instead, I
found myself strolling around countless units of designers'
collections with a distinctly quiet and lacklustre atmosphere.
Why was this so? Perhaps it was the absence from the Exhibition of the
other aspects of the image industry, such as beauty, hair and make-up.
Had a place been found for them, there might have been a much bigger
sense of fun and “dressing up”, and a livelier atmosphere.
But perhaps it is appropriate that such a gloomy year has produced
such a gloomy Exhibition.
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